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Channel: The Eight Principles of Sustainable Fundraising» nonprofit marketing
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Market Forces—the good guys

Competition between nonprofits for available funds—and how it’s getting more fierce—is a perennial subject of media and a tired saw of nonprofit organizations.  But what sort of competition is it...

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The Nonprofit “Customer”—not who you think

On the face of it, the concept of the nonprofit “customer” may appear to be an oxymoron.  The immediate inclination might be to identify those persons that are direct recipients or beneficiaries of the...

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The Boogeyman—donor advised funds?

Recently, in The Chronicle of Philanthropy, an op-ed appeared bemoaning the growing number and size of donor advised funds.  Donor advised funds have been with us for a very long time vis a vis the...

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The Mythology–of self

We’re passionate, focused, determined to do good and–dead wrong. Huh?   Charitable organizations are no different.  A noble vision results in worthy actions.  Worthy actions bespeak solid reputation....

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Is It Them—or us?

Nonprofits often decry their lack of resources while trumpeting an ever-growing demand for their services.  The conventional wisdom is often that donors simply aren’t caring enough to want to help...

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Nonprofit Starvation—the way of the world?

Today we see numerous nonprofit organizations struggling to deliver worthy services to an even more worthy constituency.  Drastic budget and programming reductions to offset falling revenue seems to be...

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Trust—the great leveler

Perhaps the most critical resource in engendering philanthropic support for your charity or cause is trust; trust among your investors that you will deliver on both the outcomes you tout and also the...

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When You Offer the Unlimited-you fail

Those of us who contribute their hard-earned dollars and scarce time to charitable endeavors are getting a lot more discriminating, even demanding.  This is especially true for those of us under the...

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Programming Driven—or purpose driven?

Your nonprofit organization is doing great work—lots of great programming.  Well designed and delivered.  But what about your purpose?   Yes, yes you say.  The programming is active the physical...

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Fundraising—business and art

Fundraising Business and Art from Larry C. Johnson on Vimeo. Fundraising is often said to be both science and art.  Indeed, there are elements of both the rigor and discipline of science as well as...

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